WSM Trading Analysis - 10/30/2026 02:29 PM — TRU-SENTIMENT

WSM (Williams-Sonoma Inc.) at $253.43. True Sentiment Balanced, delta 40-60 call 41% / put 59%, call $709,680 vs put $1,024,540. RSI 67.7.

TRU-SENTIMENT · DeltaNeutral

WSM Trading Analysis - 10/30/2026 02:29 PM — TRU-SENTIMENT

Options chain · Stock chart · Baseline chart

WSM (Williams-Sonoma Inc.) at $253.43. True Sentiment Balanced, delta 40-60 call 41% / put 59%, call $709,680 vs put $1,024,540. RSI 67.7.

Symbol
WSM
Price
$253.43
Article bias (separate from True Sentiment)
neutral
Conviction
medium
Published
2026-10-30 14:29:00 ET
Author
DeltaNeutral staff

TRUE SENTIMENT ANALYSIS (DELTA 40-60 OPTIONS)

True Sentiment Analysis (Delta 40-60 Options)

Options flow (Delta 40-60 only): Sentiment Balanced. Call dollar vol $709,680 (40.9%); Put dollar vol $1,024,540 (59.1%); total $1,734,220. Contracts: 229 calls / 215 puts; trades 11 / 4.

Conviction: Put dollar volume exceeds calls by ~$315K, but fewer put trades (4) imply larger block put sizing. Pure directional read shows slight put tilt, contrasting with bullish technicals. No divergence extreme; balanced label matches spread advice "wait for clearer signal."

Call Volume: $709,680 (40.9%) Put Volume: $1,024,540 (59.1%) Total: $1,734,220

Note: Options flow shows balanced sentiment with put notional leading.

Key Statistics: WSM

$253.72 -2.25%
52-Week Range
$165.51 - $261.11
Market Cap
$29.88B
P/E (TTM)
26.20
PEG Ratio
N/A
Beta
1.83
Next Earnings
N/A
Avg Volume
$724,124
Dividend Yield
0.01%

Fundamental Snapshot

Valuation

P/E (trailing)26.20
EPS (trailing 12 mo)$9.90
Market cap$29.88B
Shares outstanding117.8M

Dividend

Dividend yield1.17%
Annual dividend$3.04
Ex-dividend date2026-10-16

Risk & range

Beta1.83
52-week low$165.51
52-week high$261.11
Historical volatility27.2%

Ownership & trading

Institutional ownership56.5%
Average daily volume1.1M sh

Reported figures; no analyst estimates.

📈 Analysis

News Headlines & Context

Recent general-knowledge context for Williams-Sonoma (WSM) suggests the following relevant themes:

  • Q3 2026 earnings anticipation building as consumer discretionary stocks face mixed retail demand signals heading into holiday season.
  • Company announced expanded supply-chain automation in early October 2026, potentially supporting margin resilience.
  • Housing-market softness continued into fall 2026, a historical headwind for home-furnishings retailers like WSM.
  • Ex-dividend date of $3.04 passed on 2026-10-16, removing dividend-related price support from shares.
  • Premium brand strength cited in industry reports as offsetting broader retail cautiousness.

Context: These headlines contrast with the embedded data showing WSM near 52-week highs and bullish technical structure, suggesting fundamentals/headwinds are not yet reflected in price or options flow.

Fundamental Analysis

Based strictly on provided FUNDAMENTALS data for WSM (as of 2026-10-30):

  • Trailing P/E: 26.20; Trailing EPS: $9.90; Market Cap: $29.88B; Shares Out: 117.78M.
  • Dividend Yield: 1.17% (rate $3.04); Ex-dividend 2026-10-16; Beta: 1.83 (elevated volatility vs market).
  • 52-week range: $165.51 - $261.11; current price ($259.56) sits at 99.8% of 52-week high.
  • Institutional ownership: 56.51%; Average volume: 1.11M shares.
  • Historical volatility: 27.20%; Fiscal year end: 2026-01-01.
  • Missing fields: forwardPE, PEG, profitMargins, ROE, debtToEquity, freeCashflow, revenueGrowth, targetMeanPrice all null.

Valuation shows a moderate trailing P/E of 26.20 with no PEG for comparison. Fundamental data lacks growth/margin metrics, but price near highs and beta 1.83 imply stretched positioning. Fundamentals diverge from technical strength as no earnings-growth confirmation is present in data.

Current Market Position

Current price per indicators: $259.56 (2026-10-29 close). Minute bars show 2026-10-29 open $252.45, high $261.04, close $259.56; 2026-10-30 intraday last bar 14:00 close $253.43 (declining from $254.81 at 13:40).

Intraday on 10-30: steady drift lower from $254.81 to $253.43 on rising volume (5347 at final bar) indicates minor distribution. Prior day spike to $261.04 marks local high.

Resistance
$261.04
Support
$252.45
Lower Support
$248.19

Technical Analysis

Technical Indicators

RSI (14)
67.74
MACD
5.38 / 4.31
Signal
4.31
Histogram
1.08
SMA 5
252.41
SMA 20
246.88
SMA 50
236.09
BB Upper
261.54
BB Mid
246.88
BB Lower
232.22
ATR 14
6.85

SMA alignment: 5 > 20 > 50 ($252.41 > $246.88 > $236.09) confirms bullish stack, no bearish cross. RSI 67.74 shows strong momentum near overbought (>70). MACD hist +1.08 bullish. Price at $259.56 is below BB upper $261.54 (inside band). 30-day range high $261.04, low $217.55; price is 96.3% up the range.

True Sentiment Analysis (Delta 40-60 Options)

Options flow (Delta 40-60 only): Sentiment Balanced. Call dollar vol $709,680 (40.9%); Put dollar vol $1,024,540 (59.1%); total $1,734,220. Contracts: 229 calls / 215 puts; trades 11 / 4.

Conviction: Put dollar volume exceeds calls by ~$315K, but fewer put trades (4) imply larger block put sizing. Pure directional read shows slight put tilt, contrasting with bullish technicals. No divergence extreme; balanced label matches spread advice "wait for clearer signal."

Call Volume: $709,680 (40.9%) Put Volume: $1,024,540 (59.1%) Total: $1,734,220

Note: Options flow shows balanced sentiment with put notional leading.

Key Price Levels (Observational Only)

Resistance (30d High)
$261.04
BB Upper
$261.54
Prior Close
$259.56
SMA 5
$252.41
SMA 20 / BB Mid
$246.88
30d Low
$217.55

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