TRU-SENTIMENT · DeltaNeutral
ULTA Trading Analysis - 10/23/2026 03:05 PM — TRU-SENTIMENT
Options chain · Stock chart · Baseline chart
ULTA (Ulta Beauty Inc. Common Stock) at $621.66. True Sentiment Balanced, delta 40-60 call 54% / put 46%, call $459,180 vs put $382,880. RSI 84.5.
- Symbol
- ULTA
- Price
- $621.66
- Article bias (separate from True Sentiment)
- neutral
- Conviction
- medium
- Published
- 2026-10-23 15:05:00 ET
- Author
- DeltaNeutral staff
TRUE SENTIMENT ANALYSIS (DELTA 40-60 OPTIONS)
True Sentiment Analysis (Delta 40-60 Options)From ULTA_options_20261023_1505.json:
Call Dollar Volume: 459,180.00 (54.5%) Put Dollar Volume: 382,880.00 (45.5%) Total: 842,060.00
- Sentiment: Balanced (call 54.5% / put 45.5%).
- 165 call contracts vs 64 put contracts; 18 call trades vs 17 put trades.
- Filter ratio 1.7% (35 of 2,006 options analyzed as delta 40-60 directional).
- Pure directional positioning shows slight call tilt but no conviction breakout; near-term expectation is non-directional.
Note: Options flow is the only sentiment source. No live X posts retrieved.
Divergence: Technicals are strongly bullish (RSI 84.49, price above upper BB) but options sentiment is balanced — suggests traders are not committing to upside via directional delta-40-60 options.
Key Statistics: ULTA
$620.25
-2.07%
52-Week Range
$443.60 - $714.97
Market Cap
$26.52B
P/E (TTM)
21.90
PEG Ratio
N/A
Beta
1.11
Next Earnings
N/A
Avg Volume
$416,853
Dividend Yield
0.00%
Fundamental Snapshot
Valuation
| P/E (trailing) | 21.90 |
| EPS (trailing 12 mo) | $27.56 |
| Market cap | $26.52B |
| Shares outstanding | 42.8M |
Dividend
| Dividend yield | 0.00% |
| Ex-dividend date | 2012-03-16 |
Risk & range
| Beta | 1.11 |
| 52-week low | $443.60 |
| 52-week high | $714.97 |
| Historical volatility | 25.7% |
Ownership & trading
| Institutional ownership | 64.8% |
| Average daily volume | 0.4M sh |
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