TRU-SENTIMENT · DeltaNeutral

ULTA Trading Analysis - 10/23/2026 02:28 PM — TRU-SENTIMENT

Options chain · Stock chart · Baseline chart

ULTA (Ulta Beauty Inc. Common Stock) at $634.90. True Sentiment Balanced, delta 40-60 call 52% / put 48%, call $426,530 vs put $387,550. RSI 84.5.

Symbol: ULTA
Price: $634.90
Article bias (separate from True Sentiment): bullish
Conviction: medium
Published: 2026-10-23 14:28:00 ET
Author: DeltaNeutral staff

TRUE SENTIMENT ANALYSIS (DELTA 40-60 OPTIONS)

True Sentiment Analysis (Delta 40-60 Options)

Options flow via True Sentiment (Delta 40-60 only):

Call Dollar Volume: $426,530.00 (52.4%) Put Dollar Volume: $387,550.00 (47.6%) Total: $814,080.00

Sentiment is Balanced. Call contracts (156) outpace puts (66), but dollar volume is near-even. Pure directional conviction is inconclusive; the balanced read diverges from the strongly bullish technicals (RSI 84.49, MACD positive). This suggests the sharp price move is not yet confirmed by concentrated directional options positioning.

Note: Options flow shows balanced sentiment with 52.4% call dollar volume per tru-sentiment methodology.

Key Statistics: ULTA

$633.34 +0.00%

52-Week Range

$443.60 - $714.97

Market Cap

$27.08B

P/E (TTM)

21.90

PEG Ratio

N/A

Beta

1.11

Next Earnings

N/A

Avg Volume

$416,853

Dividend Yield

0.00%

Fundamental Snapshot

Valuation

P/E (trailing)	21.90
EPS (trailing 12 mo)	$27.56
Market cap	$27.08B
Shares outstanding	42.8M

Dividend

Dividend yield	0.00%
Ex-dividend date	2012-03-16

Risk & range

Beta	1.11
52-week low	$443.60
52-week high	$714.97
Historical volatility	25.7%

Ownership & trading

Institutional ownership	64.8%
Average daily volume	0.4M sh

Interactive charts load with JavaScript. This text is the crawlable summary.