TRU-SENTIMENT · DeltaNeutral
SHOP Trading Analysis - 09/11/2026 11:11 AM — TRU-SENTIMENT
Options chain · Stock chart · Baseline chart
SHOP (Shopify Inc. Class A subordinate voting shares) at $130.32. True Sentiment Bearish, delta 40-60 call 37% / put 63%, call $1,812,049 vs put $3,098,043. RSI 33.9.
- Symbol
- SHOP
- Price
- $130.32
- Article bias (separate from True Sentiment)
- bearish
- Conviction
- medium
- Published
- 2026-09-11 11:11:00 ET
- Author
- DeltaNeutral staff
TRUE SENTIMENT ANALYSIS (DELTA 40-60 OPTIONS)
True Sentiment Analysis (Delta 40-60 Options):Overall options flow sentiment: Bearish
Call vs Put dollar volume:
- Call dollar volume: $1.81 million (36.9%)
- Put dollar volume: $3.10 million (63.1%)
The options flow sentiment is bearish, with a higher put dollar volume compared to call dollar volume. This suggests that investors are more bearish on the stock in the near term.
Key Statistics: SHOP
Fundamental Snapshot
Valuation
| P/E (Trailing) | 85.54 |
| P/E (Forward) | N/A |
| PEG Ratio | N/A |
| Price/Book | 39.02 |
Profitability
| EPS (Trailing) | $1.48 |
| EPS (Forward) | N/A |
| ROE | 15.20% |
| Net Margin | 14.53% |
Financial Health
| Revenue (TTM) | $13.27B |
| Debt/Equity | 0.14 |
| Free Cash Flow | N/A |
| Rev Growth | N/A |
Analyst Consensus
📈 Analysis
News Headlines & Context:
Recent news headlines for SHOP include:
- Shopify expands its e-commerce platform to support more businesses.
- SHOP announces a new partnership with a major payment processor.
- Analysts raise their price targets for SHOP due to strong quarterly earnings.
These headlines suggest a positive outlook for SHOP, with potential for increased revenue and market share. However, investors should be cautious of any potential catalysts that could impact the stock price, such as changes in e-commerce trends or increased competition.
Fundamental Analysis:
Based on the provided FUNDAMENTALS data, here are the key insights:
- Total Revenue: $13.27 billion
- Trailing EPS: $1.48
- Trailing P/E: 85.54
- Price-to-Book: 39.02
- Debt-to-Equity: 0.14
- Return on Equity (ROE): 15.20%
- Gross Margins: 47.76%
- Operating Margins: 13.89%
- Profit Margins: 14.53%
The fundamentals indicate that SHOP has a high P/E ratio, which may suggest overvaluation. However, the company's strong revenue growth, high margins, and healthy ROE are positive indicators. The low debt-to-equity ratio also suggests a manageable level of debt.
Current Market Position:
Current price: $130.99
Recent price action: The stock has been trending downward in the short term, with a recent low of $125.99 and a high of $158.87.
Key support and resistance levels:
- Support: $125.99 (recent low)
- Resistance: $158.87 (recent high)
Technical Analysis:
SMA trends:
- 5-day SMA: $132.71
- 20-day SMA: $144.61
- 50-day SMA: $135.18
RSI (14): 33.85 (oversold territory)
MACD: -1.52 (bearish signal)
Bollinger Bands:
- Middle: $144.61
- Upper: $161.54
- Lower: $127.69
The technical indicators suggest a bearish trend, with the RSI in oversold territory and the MACD giving a bearish signal. The Bollinger Bands indicate that the stock is trading near the lower band, which could be a support level.
True Sentiment Analysis (Delta 40-60 Options):
Overall options flow sentiment: Bearish
Call vs Put dollar volume:
- Call dollar volume: $1.81 million (36.9%)
- Put dollar volume: $3.10 million (63.1%)
The options flow sentiment is bearish, with a higher put dollar volume compared to call dollar volume. This suggests that investors are more bearish on the stock in the near term.
Key Price Levels:
Support levels:
- $125.99 (recent low)
- $127.69 (lower Bollinger Band)
Resistance levels:
- $144.61 (20-day SMA)
- $158.87 (recent high)
25-Day Price Forecast:
SHOP is projected for $122.50 to $140.00
Based on the current technical trends, momentum, and indicators, the stock price is expected to trade within a range of $122.50 to $140.00 in the next 25 days. The RSI and MACD indicators suggest a bearish trend, while the Bollinger Bands indicate that the stock is trading near a support level. The 25-day projection is based on the assumption that the current trend will continue in the short term.
Defined Risk Strategy Recommendations:
Based on the price forecast, here are three defined risk strategy recommendations:
- Bull Call Spread: Buy SHOP 261016C00125000 (strike $125.0, expiration 2026-10-16) and sell SHOP 261016C00130000 (strike $130.0, expiration 2026-10-16). This strategy has a limited upside potential and a defined risk.
- Bear Put Spread: Buy SHOP 261002P00132000 (strike $132.0, expiration 2026-10-02) and sell SHOP 261002P00125000 (strike $125.0, expiration 2026-10-02). This strategy has a limited downside potential and a defined risk.
- Iron Condor: Sell SHOP 261016C00120000 (strike $120.0, expiration 2026-10-16) and buy SHOP 261016P00140000 (strike $140.0, expiration 2026-10-16). This strategy has a limited profit potential and a defined risk.
Risk Factors:
Technical warning signs or weaknesses:
- Bearish trend indicated by MACD and RSI
- Trading near lower Bollinger Band
Sentiment divergences from price action:
- Bearish options flow sentiment
Volatility and ATR considerations:
- ATR (14): 6.23
Any factors that could invalidate the thesis:
- Changes in e-commerce trends
- Increased competition
- Earnings announcements
Summary & Conviction Level:
Overall bias: Bearish
Conviction level: Medium
One-line trade idea: SHOP may experience a short-term decline due to bearish technical and sentiment indicators.
View SHOP Options Chain