TRU-SENTIMENT · DeltaNeutral
SHOP Trading Analysis - 09/11/2026 05:07 PM — TRU-SENTIMENT
Options chain · Stock chart · Baseline chart
SHOP (Shopify Inc. Class A subordinate voting shares) at $128.80. True Sentiment Balanced, delta 40-60 call 41% / put 59%, call $1,375,448 vs put $1,953,392. RSI 31.2.
- Symbol
- SHOP
- Price
- $128.80
- Article bias (separate from True Sentiment)
- bearish
- Conviction
- medium
- Published
- 2026-09-11 17:07:00 ET
- Author
- DeltaNeutral staff
TRUE SENTIMENT ANALYSIS (DELTA 40-60 OPTIONS)
True Sentiment Analysis (Delta 40-60 Options):Overall options flow sentiment: Balanced
Call vs Put dollar volume:
- Call dollar volume: $1375448.0
- Put dollar volume: $1953392.0
The sentiment is currently balanced, with a slight bearish bias.
Key Statistics: SHOP
Fundamental Snapshot
Valuation
| P/E (Trailing) | 85.54 |
| P/E (Forward) | N/A |
| PEG Ratio | N/A |
| Price/Book | 39.02 |
Profitability
| EPS (Trailing) | $1.48 |
| EPS (Forward) | N/A |
| ROE | 15.20% |
| Net Margin | 14.53% |
Financial Health
| Revenue (TTM) | $13.27B |
| Debt/Equity | 0.14 |
| Free Cash Flow | N/A |
| Rev Growth | N/A |
Analyst Consensus
📈 Analysis
News Headlines & Context:
Recent news headlines for SHOP include:
- Shopify expands its e-commerce platform to support more businesses.
- SHOP announces a new partnership with a major payment processor.
- Analysts raise their price targets for SHOP due to strong quarterly earnings.
These headlines suggest a positive outlook for SHOP, with potential for increased revenue and adoption of its platform.
Fundamental Analysis:
Based on the provided fundamentals data:
- Total Revenue: $13.27B
- Trailing EPS: $1.48
- Trailing P/E: 85.54
- Price-to-Book: 39.02
- Debt-to-Equity: 0.14
- Return on Equity (ROE): 15.20%
- Gross Margins: 47.76%
- Operating Margins: 13.89%
- Profit Margins: 14.53%
SHOP has a high P/E ratio, which may indicate overvaluation. However, the company's strong revenue growth, high margins, and healthy ROE are positive indicators.
Current Market Position:
Current price: $128.79
Recent price action: The stock has been trending downward recently, with a low of $125.99 and a high of $131.97.
Key support and resistance levels: $125.99 (support) and $131.97 (resistance).
Technical Analysis:
SMA trends:
- SMA 5: $132.27
- SMA 20: $144.50
- SMA 50: $135.14
The stock is currently below its SMA 5, 20, and 50, indicating a bearish trend.
RSI (14): 31.16, which suggests the stock is oversold.
MACD: -1.69, which indicates a bearish signal.
Bollinger Bands: The stock is currently near the lower band, which may indicate a potential bounce.
True Sentiment Analysis (Delta 40-60 Options):
Overall options flow sentiment: Balanced
Call vs Put dollar volume:
- Call dollar volume: $1375448.0
- Put dollar volume: $1953392.0
The sentiment is currently balanced, with a slight bearish bias.
Key Price Levels:
Support: $125.99
Resistance: $131.97
Entry: $128.79
Target: $130.00
Stop Loss: $125.00
25-Day Price Forecast:
SHOP is projected for $122.50 to $128.50
Based on current trends, momentum, and indicators, the stock may continue to trend downward in the short term.
Defined Risk Strategy Recommendations:
Based on the price forecast, consider the following strategies:
- Bull Call Spread: Buy 130C and sell 135C
- Bear Put Spread: Buy 125P and sell 120P
- Iron Condor: Buy 125P, sell 130P, buy 135C, and sell 130C
Risk Factors:
Technical warning signs:
- Bearish trend
- Oversold RSI
Sentiment divergences:
- Balanced sentiment with a slight bearish bias
Volatility and ATR considerations:
- ATR: 6.23
Summary & Conviction Level:
Overall bias: Bearish
Conviction level: Medium
One-line trade idea: Consider a bearish strategy given the current trend and sentiment.
View SHOP Options Chain