TRU-SENTIMENT · DeltaNeutral
SHOP Trading Analysis - 09/10/2026 04:23 PM — TRU-SENTIMENT
Options chain · Stock chart · Baseline chart
SHOP (Shopify Inc. Class A subordinate voting shares) at $126.63. True Sentiment Balanced, delta 40-60 call 52% / put 48%, call $1,762,377 vs put $1,625,201. RSI 31.0.
- Symbol
- SHOP
- Price
- $126.63
- Article bias (separate from True Sentiment)
- neutral
- Conviction
- medium
- Published
- 2026-09-10 16:23:00 ET
- Author
- DeltaNeutral staff
TRUE SENTIMENT ANALYSIS (DELTA 40-60 OPTIONS)
True Sentiment Analysis (Delta 40-60 Options):Overall Sentiment: The overall options flow sentiment is balanced.
Call vs Put Dollar Volume: The call dollar volume is $1762377.0, and the put dollar volume is $1625201.0, indicating a slightly bullish sentiment.
Key Statistics: SHOP
Fundamental Snapshot
Valuation
| P/E (Trailing) | 85.67 |
| P/E (Forward) | N/A |
| PEG Ratio | N/A |
| Price/Book | 39.08 |
Profitability
| EPS (Trailing) | $1.48 |
| EPS (Forward) | N/A |
| ROE | 15.20% |
| Net Margin | 14.53% |
Financial Health
| Revenue (TTM) | $13.27B |
| Debt/Equity | 0.14 |
| Free Cash Flow | N/A |
| Rev Growth | N/A |
Analyst Consensus
📈 Analysis
News Headlines & Context:
Recent news headlines for SHOP include:
- Shopify expands its e-commerce platform to support more businesses.
- SHOP announces a new partnership with a major payment processor.
- Analysts raise their price targets for SHOP due to strong quarterly earnings.
These headlines suggest a positive outlook for SHOP, with potential for increased revenue and adoption of its platform.
Fundamental Analysis:
Revenue Growth: The provided FUNDAMENTALS data does not include the revenue growth rate. However, the total revenue is $13,269,000,000.
Profit Margins: The gross margin is 47.76%, operating margin is 13.90%, and profit margin is 14.53%. These margins indicate a relatively healthy profitability.
Earnings Per Share (EPS): The trailing EPS is $1.48. The P/E ratio is 85.67, which suggests that the stock may be overvalued compared to its earnings.
Valuation: The PEG ratio is not provided, but the P/E ratio of 85.67 is significantly higher than the sector average, indicating potential overvaluation.
Debt/Equity and ROE: The debt-to-equity ratio is 0.14, and the return on equity (ROE) is 15.20%. These metrics suggest a relatively healthy financial position.
Current Market Position:
Current Price: The current price of SHOP is $126.60.
Recent Price Action: The stock has been experiencing volatility, with a recent price range of $125.99 to $128.99.
Support and Resistance: Key support levels are around $125, and resistance levels are around $130.
Technical Analysis:
Technical Indicators
SMA Trends: The 5-day SMA is 135.69, the 20-day SMA is 145.99, and the 50-day SMA is 134.99. The stock is currently below its 50-day SMA.
RSI Interpretation: The RSI is 31.01, indicating that the stock may be oversold.
MACD Signals: The MACD is -0.88, suggesting a bearish trend.
Bollinger Bands: The stock price is currently near the lower Bollinger Band, which could indicate a potential bounce.
True Sentiment Analysis (Delta 40-60 Options):
Overall Sentiment: The overall options flow sentiment is balanced.
Call vs Put Dollar Volume: The call dollar volume is $1762377.0, and the put dollar volume is $1625201.0, indicating a slightly bullish sentiment.
Key Price Levels:
25-Day Price Forecast:
SHOP is projected for $122.00 to $135.00 in 25 days based on current technical trends, momentum, and indicators.
Defined Risk Strategy Recommendations:
Based on the price forecast, consider the following defined risk strategies:
- Bull Call Spread: Buy the $125 call and sell the $130 call.
- Bear Put Spread: Buy the $125 put and sell the $130 put.
- Iron Condor: Sell the $120 put, buy the $125 put, sell the $130 call, and buy the $135 call.
Risk Factors:
- Technical warning signs or weaknesses, such as a break below $120.
- Sentiment divergences from price action.
- Volatility and ATR considerations.
Summary & Conviction Level:
Overall Bias: Neutral
Conviction Level: Medium
One-line Trade Idea: Consider a defined risk strategy based on the current price levels and sentiment.
View SHOP Options Chain