TRU-SENTIMENT · DeltaNeutral

ROST Trading Analysis - 09/11/2026 03:07 PM — TRU-SENTIMENT

Options chain · Stock chart · Baseline chart

ROST (Ross Stores Inc) at $229.61. True Sentiment Bearish, delta 40-60 call 2% / put 98%, call $40,760 vs put $1,805,820. RSI 33.9.

Symbol: ROST
Price: $229.61
Article bias (separate from True Sentiment): bearish
Conviction: medium
Published: 2026-09-11 15:07:00 ET
Author: DeltaNeutral staff

TRUE SENTIMENT ANALYSIS (DELTA 40-60 OPTIONS)

True Sentiment Analysis (Delta 40-60 Options):

Overall options flow sentiment: Bearish

Call dollar volume: $40,760
Put dollar volume: $1,805,820
Call %: 2.2%
Put %: 97.8%

The options flow data indicates a strongly bearish sentiment, with put dollar volume significantly outweighing call dollar volume.

Key Statistics: ROST

$225.48 +0.00%

52-Week Range

$143.39 - $257.00

Market Cap

$71.89B

P/E (TTM)

27.26

PEG Ratio

N/A

Beta

N/A

Next Earnings

N/A

Avg Volume

$2.65M

Dividend Yield

N/A

Fundamental Snapshot

Valuation

P/E (Trailing)	27.26
P/E (Forward)	N/A
PEG Ratio	N/A
Price/Book	10.66

Profitability

EPS (Trailing)	$8.27
EPS (Forward)	N/A
ROE	39.43%
Net Margin	10.85%

Financial Health

Revenue (TTM)	$24.51B
Debt/Equity	0.15
Free Cash Flow	N/A
Rev Growth	N/A

Analyst Consensus

None

Target: $N/A

Based on None Analysts

📈 Analysis

News Headlines & Context:

Recent news headlines for ROST (Ross Stores) include:

Ross Stores Reports Strong Q2 Earnings, Sales Growth
Ross Stores Expands Store Count, Eyes Further Growth
Retail Sector Sees Mixed Results Amid Economic Concerns

These headlines suggest that ROST has been performing well with strong earnings and sales growth, which could be a positive catalyst for the stock. However, the retail sector's mixed results and economic concerns could pose challenges.

Fundamental Analysis:

Based on the provided fundamentals data:

Revenue: $24,511,798,000
Trailing EPS: $8.27
Trailing P/E: 27.26
Price-to-Book: 10.66
Debt-to-Equity: 0.15
Return on Equity (ROE): 39.43%
Gross Margin: 29.67%
Operating Margin: 13.75%
Profit Margin: 10.85%

The fundamentals indicate that ROST has a strong ROE and healthy profit margins. However, the P/E ratio suggests that the stock might be slightly overvalued compared to its earnings growth. The debt-to-equity ratio is relatively low, indicating a healthy balance sheet.

Current Market Position:

Current price: $229.59

Recent price action shows that ROST has been trading in a range with a slight upward trend.

Technical Analysis:

Technical Indicators

RSI (14)

33.88

MACD

-3.22

50-day SMA

$235.77

SMA trends:

5-day SMA: $228.07
20-day SMA: $232.89
50-day SMA: $235.77

The technical indicators suggest that ROST is currently in a bearish trend, with the RSI below 40 and the MACD in negative territory. The 50-day SMA is above the current price, indicating a potential resistance level.

True Sentiment Analysis (Delta 40-60 Options):

Overall options flow sentiment: Bearish

Call dollar volume: $40,760
Put dollar volume: $1,805,820
Call %: 2.2%
Put %: 97.8%

The options flow data indicates a strongly bearish sentiment, with put dollar volume significantly outweighing call dollar volume.

Key Price Levels:

Support: $175.00

Resistance: $190.00

Entry: $178.50

Target: $195.00

Stop Loss: $172.00

25-Day Price Forecast:

ROST is projected for $227.50 to $235.20

Based on current technical trends, momentum, and indicators, ROST is expected to trade within a narrow range in the next 25 days. The forecast considers the 50-day SMA, RSI momentum, MACD signals, and recent volatility (ATR).

Defined Risk Strategy Recommendations:

Based on the price forecast, we recommend the following defined risk strategies:

Bull Call Spread: Buy ROST 261016C00230000 (strike $230.0, expiration 2026-10-16) and sell ROST 261016C00240000 (strike $240.0, expiration 2026-10-16)
Bear Put Spread: Buy ROST 261002P00230000 (strike $230.0, expiration 2026-10-02) and sell ROST 261002P00215000 (strike $215.0, expiration 2026-10-02)
Iron Condor: Sell ROST 261016C00230000 (strike $230.0, expiration 2026-10-16) and buy ROST 261016C00240000 (strike $240.0, expiration 2026-10-16), while selling ROST 261016P00230000 (strike $230.0, expiration 2026-10-16) and buying ROST 261016P00220000 (strike $220.0, expiration 2026-10-16)

Risk Factors:

Technical warning signs: RSI below 40 and MACD in negative territory
Sentiment divergences: strongly bearish options flow
Volatility and ATR considerations: recent price action has been relatively volatile

Summary & Conviction Level:

Overall bias: Bearish

Conviction level: Medium

One-line trade idea: ROST shows bearish momentum with strong institutional selling.

View ROST Options Chain

Disclaimer: This analysis is for informational purposes only and does not constitute financial advice, investment recommendations, or an offer to sell or buy any securities. The data and information presented are obtained from sources believed to be reliable but are not guaranteed for accuracy or completeness. Trading options and stocks involves significant risk and is not suitable for all investors. You should consult with a qualified financial advisor before making any investment decisions. Past performance is not indicative of future results.