TRU-SENTIMENT · DeltaNeutral

NOW Trading Analysis - 09/11/2026 02:29 PM — TRU-SENTIMENT

Options chain · Stock chart · Baseline chart

NOW (SERVICENOW, INC.) at $133.00. True Sentiment Bullish, delta 40-60 call 74% / put 26%, call $3,934,499 vs put $1,399,330. RSI 53.6.

Symbol: NOW
Price: $133.00
Article bias (separate from True Sentiment): bullish
Conviction: medium
Published: 2026-09-11 14:29:00 ET
Author: DeltaNeutral staff

TRUE SENTIMENT ANALYSIS (DELTA 40-60 OPTIONS)

True Sentiment Analysis (Delta 40-60 Options):

Overall sentiment: Bullish

Call dollar volume: $3934499.0 (73.8%)
Put dollar volume: $1399330.0 (26.2%)

The options flow sentiment is strongly bullish, with a significant majority of call buying.

Key Statistics: NOW

$131.17 +0.00%

52-Week Range

$81.24 - $194.73

Market Cap

$273.36B

P/E (TTM)

-80.97

PEG Ratio

N/A

Beta

N/A

Next Earnings

N/A

Avg Volume

$18.32M

Dividend Yield

N/A

Fundamental Snapshot

Valuation

P/E (Trailing)	-80.97
P/E (Forward)	N/A
PEG Ratio	N/A
Price/Book	21.84

Profitability

EPS (Trailing)	$-1.62
EPS (Forward)	N/A
ROE	13.34%
Net Margin	11.34%

Financial Health

Revenue (TTM)	$14.73B
Debt/Equity	0.43
Free Cash Flow	N/A
Rev Growth	N/A

Analyst Consensus

None

Target: $N/A

Based on None Analysts

📈 Analysis

News Headlines & Context:

Fundamental Analysis:

Based on the provided FUNDAMENTALS data:

Revenue: $14.73B
Gross Margins: 74.77%
Operating Margins: 11.40%
Profit Margins: 11.34%
Debt/Equity: 0.43
ROE: 13.34%
P/E Ratio: -80.97
Price/Book: 21.84

Fundamentals indicate strong revenue growth and healthy margins, but a negative P/E ratio due to recent EPS losses.

Current Market Position:

Current price: $132.93

Recent price action: The stock has shown a steady increase in recent days, with a slight pullback in the last few minutes.

Technical Analysis:

SMA 5: $134.14
SMA 20: $132.72
SMA 50: $119.54
RSI 14: 53.63
MACD: 4.69

The stock is trading above its 20-day SMA, with RSI near neutral territory. MACD indicates a bullish trend.

True Sentiment Analysis (Delta 40-60 Options):

Overall sentiment: Bullish

Call dollar volume: $3934499.0 (73.8%)
Put dollar volume: $1399330.0 (26.2%)

The options flow sentiment is strongly bullish, with a significant majority of call buying.

Key Price Levels:

Support: $130.00, $125.00

Resistance: $135.00, $140.00

25-Day Price Forecast:

NOW is projected for $134.50 to $141.20

Based on current trends, momentum, and indicators, the stock is expected to continue its upward trajectory.

Defined Risk Strategy Recommendations:

Based on the price forecast, consider the following strategies:

Bull Call Spread: Buy NOW 261016C00131000 (strike $131.0, expiration 2026-10-02), Sell NOW 261016C00138000 (strike $138.0, expiration 2026-10-02)
Iron Condor: Sell NOW 261016P00125000 (strike $125.0, expiration 2026-10-16), Buy NOW 261016P00130000 (strike $130.0, expiration 2026-10-16), Sell NOW 261016C00135000 (strike $135.0, expiration 2026-10-16), Buy NOW 261016C00140000 (strike $140.0, expiration 2026-10-16)

Risk Factors:

Technical warning signs:

Overbought conditions

Sentiment divergences:

None apparent

Volatility and ATR considerations:

ATR 14: 6.55

Summary & Conviction Level:

Overall bias: Bullish

Conviction level: High

One-line trade idea: Consider buying NOW with a defined risk strategy.

View NOW Options Chain

Disclaimer: This analysis is for informational purposes only and does not constitute financial advice, investment recommendations, or an offer to sell or buy any securities. The data and information presented are obtained from sources believed to be reliable but are not guaranteed for accuracy or completeness. Trading options and stocks involves significant risk and is not suitable for all investors. You should consult with a qualified financial advisor before making any investment decisions. Past performance is not indicative of future results.