TRU-SENTIMENT · DeltaNeutral
KR Trading Analysis - 09/11/2026 04:40 PM — TRU-SENTIMENT
Options chain · Stock chart · Baseline chart
KR (The Kroger Co.) at $58.52. True Sentiment Balanced, delta 40-60 call 45% / put 55%, call $861,553 vs put $1,064,696. RSI 53.0.
- Symbol
- KR
- Price
- $58.52
- Article bias (separate from True Sentiment)
- bullish
- Conviction
- medium
- Published
- 2026-09-11 16:40:00 ET
- Author
- DeltaNeutral staff
TRUE SENTIMENT ANALYSIS (DELTA 40-60 OPTIONS)
True Sentiment Analysis (Delta 40-60 Options):Overall options flow sentiment: Balanced
Call vs Put dollar volume:
- Call dollar volume: $861,553
- Put dollar volume: $1,064,696
The balanced sentiment suggests that there is no clear directional bias in the options market.
Key Statistics: KR
Fundamental Snapshot
Valuation
| P/E (Trailing) | 34.31 |
| P/E (Forward) | N/A |
| PEG Ratio | N/A |
| Price/Book | 16.95 |
Profitability
| EPS (Trailing) | $1.66 |
| EPS (Forward) | N/A |
| ROE | 16.36% |
| Net Margin | 0.71% |
Financial Health
| Revenue (TTM) | $148.65B |
| Debt/Equity | 2.37 |
| Free Cash Flow | N/A |
| Rev Growth | N/A |
Analyst Consensus
📈 Analysis
News Headlines & Context:
Recent news headlines for KR (Kroger Co.) include:
- Rising competition in the grocery market, with discounters and online retailers gaining traction.
- KR's efforts to expand its online shopping capabilities and improve delivery services.
- Fluctuations in food prices and their impact on KR's profit margins.
These headlines suggest that KR is navigating a challenging retail environment, with both opportunities and threats emerging.
Fundamental Analysis:
Based on the provided fundamentals data:
- Revenue: $148.65 billion
- Trailing EPS: $1.66
- Trailing P/E: 34.31
- Debt/Equity: 2.37
- ROE: 16.36%
KR's fundamentals indicate a relatively high P/E ratio, which may suggest that the stock is overvalued. However, the company's strong ROE and stable revenue growth could support its current valuation.
Current Market Position:
Current price: $58.49
Recent price action: The stock has shown significant intraday movement, with a high of $59.49 and a low of $55.65 on September 11, 2026.
Key support and resistance levels:
- Support: $56.53 (50-day SMA)
- Resistance: $59.49 (recent high)
Technical Analysis:
Technical Indicators
SMA trends:
- 5-day SMA: $57.53
- 20-day SMA: $57.51
- 50-day SMA: $57.77
The stock is currently trading above its 50-day SMA, indicating a bullish trend.
True Sentiment Analysis (Delta 40-60 Options):
Overall options flow sentiment: Balanced
Call vs Put dollar volume:
- Call dollar volume: $861,553
- Put dollar volume: $1,064,696
The balanced sentiment suggests that there is no clear directional bias in the options market.
Key Price Levels:
25-Day Price Forecast:
KR is projected for $58.50 to $62.00
This forecast is based on the current technical trends, momentum, and indicators, including the 50-day SMA and RSI.
Defined Risk Strategy Recommendations:
Based on the price forecast, here are three defined risk strategy recommendations:
-
Bull Call Spread: Buy KR 57.5C @ $2.31 and sell KR 60C @ $1.27 (expiration: 2026-10-16)
This strategy benefits from a price increase towards $62.00.
-
Iron Condor: Sell KR 57C @ $1.27 and buy KR 55C @ $0.49, while selling KR 60P @ $2.51 and buying KR 62.5P @ $4.95 (expiration: 2026-10-16)
This strategy profits from a stable price range around $58.50.
-
Protective Put: Buy KR 55P @ $0.49 (expiration: 2026-10-16)
This strategy provides downside protection for existing long positions.
Risk Factors:
- Technical warning signs: RSI and MACD indicate potential overbought conditions.
- Sentiment divergences: Options flow sentiment is balanced, which may not align with the technical bullish trend.
- Volatility: ATR of 1.44 indicates moderate volatility.
Summary & Conviction Level:
Overall bias: Bullish
Conviction level: Medium
One-line trade idea: KR may continue its upward trend, targeting $62.00 in the next 25 days.
View KR Options Chain