ELF Trading Analysis - 10/23/2026 04:51 PM — TRU-SENTIMENT

News Headlines & Context

Recent general-knowledge headlines and context for e.l.f. Beauty (ELF) that may frame the current data:

• ELF continues to gain market share in affordable cosmetics, with strong digital and retail channel momentum through late 2026.
• Supply-chain cost pressures and tariff discussions on imported beauty components have been cited as a sector-wide concern.
• ELF previously reported better-than-expected quarterly results, driving renewed analyst interest in consumer-discretionary names.
• No confirmed earnings date in the immediate 25-day window from the provided data, but historical volatility suggests event risk remains.
• Headlines on clean-beauty demand and Gen-Z spending trends broadly support the bullish options flow observed in the embedded sentiment data.

Note: The above is contextual only and not derived from the embedded dataset. All subsequent sections are strictly data-driven.

Fundamental Analysis

Based on the provided FUNDAMENTALS data for ELF:

• Trailing P/E is 114.70 with trailing EPS of 1.00, indicating a rich valuation relative to typical consumer staples/disc peers.
• PEG ratio, forward P/E, profit margins, revenue growth, ROE, and Debt/Equity are null/not provided — cannot confirm fundamental strength beyond price-based metrics.
• Market cap is 6.74B with 59.01M shares outstanding; dividend yield is 0.00 (no income component).
• Beta is 3.23 — extremely high sensitivity to market moves, amplifying both upside and downside.
• 52-week range: 48.82 to 132.37; current price 114.12 sits in the upper-middle of the annual range.
• Institutional ownership is 51.11%, showing moderate institutional presence.
• Historical volatility is 35.95%; average volume 1.20M vs 20-day avg 0.79M shows recent volume contraction.
• Analyst consensus and target price are null — no street anchor to compare against technicals.
• Fundamentals show high-multiple, high-beta profile with limited disclosed operating metrics; this diverges from the strong bullish options flow and positive technical structure.

Current Market Position

Current price per indicators: 114.12. Recent daily action shows a gap-up on 2026-10-15 (close 115.39 on volume 1.54M) followed by consolidation between ~113.16 and 115.88. On 2026-10-23, ELF traded open 113.50, high 116.25, low 112.83, close 114.12 on 586.91K volume (below 20-day avg of 792.23K).

Minute bars (2026-10-22 to 2026-10-23) show opening 112.00 on 10-22, drifting to 113.89 by late 10-23, with a final 15:55 bar spike to 114.49 on 97.59K volume — late-session buying interest.

Technical Analysis

SMA alignment is bullish: price (114.12) > SMA 5 (114.09) > SMA 20 (108.24) > SMA 50 (103.69) — no bearish crossover. RSI at 69.18 approaches overbought but supports continued momentum. MACD (3.84) above signal (3.07) with positive histogram (0.77) confirms bullish momentum. Bollinger Bands show price near upper third (mid 108.24, upper 117.96) — expansion, not squeeze. Price is 88% up the 30-day range (91.40–118.29).

True Sentiment Analysis (Delta 40-60 Options)

Options flow via True Sentiment (Delta 40-60 only):

Call Volume: 576,464.00 (82.30%) Put Volume: 124,230.00 (17.70%) Total: 700,694.00

• Sentiment: Bullish with 812 call contracts vs 166 put contracts.
• Filter ratio 4.70% of total options analyzed (55 of 1,158) — pure directional conviction subset.
• High call dollar share (82.30%) signals strong near-term directional confidence to the upside.
• No divergence from technicals — both price and flow agree on bullish bias.

Key Price Levels (Observational Only)