TRU-SENTIMENT · DeltaNeutral

DKS Trading Analysis - 08/25/2026 04:00 PM — TRU-SENTIMENT

Options chain · Stock chart · Baseline chart

DKS (Dick's Sporting Goods, Inc.) at $125.89. True Sentiment Balanced, delta 40-60 call 42% / put 58%, call $107,884 vs put $152,360. RSI 17.1.

Symbol: DKS
Price: $125.89
Article bias (separate from True Sentiment): bearish
Conviction: medium
Published: 2026-08-25 16:00:00 ET
Author: DeltaNeutral staff

TRUE SENTIMENT ANALYSIS (DELTA 40-60 OPTIONS)

True Sentiment Analysis (Delta 40-60 Options):

Options Flow Sentiment: The overall options flow sentiment is balanced, with a call percentage of 41.5% and a put percentage of 58.5%.

Call vs Put Dollar Volume: The call dollar volume is $107,884.40, and the put dollar volume is $152,360.20, indicating a slightly bearish sentiment.

Key Statistics: DKS

$179.33 +0.00%

52-Week Range

$124.68 - $244.38

Market Cap

$46.71B

P/E (TTM)

17.21

PEG Ratio

N/A

Beta

N/A

Next Earnings

N/A

Avg Volume

$1.51M

Dividend Yield

N/A

Fundamental Snapshot

Valuation

P/E (Trailing)	17.21
P/E (Forward)	N/A
PEG Ratio	N/A
Price/Book	8.34

Profitability

EPS (Trailing)	$10.42
EPS (Forward)	N/A
ROE	16.14%
Net Margin	4.71%

Financial Health

Revenue (TTM)	$19.20B
Debt/Equity	2.18
Free Cash Flow	N/A
Rev Growth	N/A

Analyst Consensus

None

Target: $N/A

Based on None Analysts

📈 Analysis

News Headlines & Context:

Recent news headlines for DKS (Dick's Sporting Goods) include:

Dick's Sporting Goods reported strong Q2 earnings, beating analyst expectations.
The company raised its full-year earnings forecast, citing solid sales growth.
Dick's Sporting Goods has been expanding its e-commerce capabilities and investing in digital marketing.

These headlines suggest a positive outlook for the company, with strong earnings growth and investments in digital capabilities. This could be contributing to the current technical and sentiment trends.

Fundamental Analysis:

Revenue and Profit Margins: DKS has a total revenue of $19,204,947,000 and a profit margin of 4.71%. The gross margin is 32.21%, and the operating margin is 6.15%.

Earnings Per Share (EPS): The trailing EPS is $10.42, and the trailing P/E ratio is 17.21.

Valuation: The PEG ratio is not provided, but the P/E ratio suggests a relatively fair valuation. The price-to-book ratio is 8.34, indicating a premium valuation.

Debt and Liquidity: The debt-to-equity ratio is 2.18, and the operating cash flow is $1,635,814,000.

The fundamentals suggest a solid financial position, with growing revenue and decent profit margins. However, the high debt-to-equity ratio and premium valuation could be concerns.

Current Market Position:

Current Price: The current price of DKS is $125.80.

Recent Price Action: The recent price action shows a significant drop in price on August 25, 2026, with a high of $146.48 and a low of $124.68.

Support and Resistance: Key support levels are around $124.68 (August 25 low), and resistance levels are around $146.48 (August 25 high) and $184.79 (August 24 high).

Technical Analysis:

SMA Trends: The 5-day SMA is 171.80, the 20-day SMA is 194.20, and the 50-day SMA is 210.70. The price is currently below all three SMAs, indicating a downtrend.

RSI: The RSI (14) is 17.1, indicating oversold conditions.

MACD: The MACD is -12.26, and the signal is -9.81, indicating a bearish trend.

Bollinger Bands: The middle band is 194.20, the upper band is 230.26, and the lower band is 158.13. The price is currently below the lower band, indicating a potential bounce.

30-day High/Low: The 30-day high is $222.71, and the 30-day low is $124.68. The price is currently near the 30-day low.

True Sentiment Analysis (Delta 40-60 Options):

Options Flow Sentiment: The overall options flow sentiment is balanced, with a call percentage of 41.5% and a put percentage of 58.5%.

Call vs Put Dollar Volume: The call dollar volume is $107,884.40, and the put dollar volume is $152,360.20, indicating a slightly bearish sentiment.

Key Price Levels:

Support: $124.68 (August 25 low), $125.80 (current price), and $142.36 (August 25 open).

Resistance: $146.48 (August 25 high), $175.65 (August 24 low), and $184.79 (August 24 high).

25-Day Price Forecast:

DKS is projected for $115.00 to $135.00 in 25 days, based on current technical trends, momentum, and indicators.

The projection is based on the current downtrend, oversold RSI conditions, and the bearish MACD signal. The support and resistance levels are also considered.

Defined Risk Strategy Recommendations:

Based on the price forecast of $115.00 to $135.00:

Bull Call Spread: Buy DKS 260918C00120000 (120.0 strike) and sell DKS 260918C00130000 (130.0 strike).
Bear Put Spread: Buy DKS 260918P00120000 (120.0 strike) and sell DKS 260918P00110000 (110.0 strike).
Iron Condor: Sell DKS 260918C00125000 (125.0 strike) and buy DKS 260918C00130000 (130.0 strike), while selling DKS 260918P00115000 (115.0 strike) and buying DKS 260918P00110000 (110.0 strike).

These strategies align with the projected price range and provide defined risk.

Risk Factors:

Technical warning signs: oversold RSI conditions and bearish MACD signal.
Sentiment divergences: balanced options flow sentiment.
Volatility: high ATR of 10.87.

Summary & Conviction Level:

Overall Bias: Bearish.

Conviction Level: Medium.

Trade Idea: Consider bearish strategies like bear put spreads or iron condors.

View DKS Options Chain

Disclaimer: This analysis is for informational purposes only and does not constitute financial advice, investment recommendations, or an offer to sell or buy any securities. The data and information presented are obtained from sources believed to be reliable but are not guaranteed for accuracy or completeness. Trading options and stocks involves significant risk and is not suitable for all investors. You should consult with a qualified financial advisor before making any investment decisions. Past performance is not indicative of future results.