TRU-SENTIMENT · DeltaNeutral

DG Trading Analysis - 09/22/2026 03:41 PM — TRU-SENTIMENT

Options chain · Stock chart · Baseline chart

DG (Dollar General Corp.) at $123.92. True Sentiment Balanced, delta 40-60 call 58% / put 42%, call $90,348 vs put $64,248. RSI 38.9.

Symbol: DG
Price: $123.92
Article bias (separate from True Sentiment): neutral
Conviction: medium
Published: 2026-09-22 15:41:00 ET
Author: DeltaNeutral staff

TRUE SENTIMENT ANALYSIS (DELTA 40-60 OPTIONS)

True Sentiment Analysis:

Options Flow Sentiment: Balanced

Call vs Put Dollar Volume: Call: $90,348, Put: $64,248, suggesting a slight bullish bias.

Pure Directional Positioning: The balanced sentiment suggests that traders are cautious about the stock's near-term prospects.

Key Statistics: DG

$121.91 +0.00%

52-Week Range

$95.11 - $158.23

Market Cap

$80.97B

P/E (TTM)

15.83

PEG Ratio

N/A

Beta

N/A

Next Earnings

N/A

Avg Volume

$3.18M

Dividend Yield

N/A

Fundamental Snapshot

Valuation

P/E (Trailing)	15.83
P/E (Forward)	N/A
PEG Ratio	N/A
Price/Book	8.72

Profitability

EPS (Trailing)	$7.70
EPS (Forward)	N/A
ROE	18.34%
Net Margin	3.90%

Financial Health

Revenue (TTM)	$43.64B
Debt/Equity	2.46
Free Cash Flow	N/A
Rev Growth	N/A

Analyst Consensus

None

Target: $N/A

Based on None Analysts

📈 Analysis

News Headlines & Context:

Recent news headlines for Dollar General (DG) include:

DG has been in focus due to its strong earnings report, beating analyst expectations.
The company has announced plans to expand its operations, opening new stores in strategic locations.
DG has also been investing in e-commerce, enhancing its online shopping platform to compete with other retailers.

These headlines suggest a positive outlook for DG, with potential for growth and increased profitability.

Fundamental Analysis:

Revenue Growth: Not provided in the data.

Profit Margins: Gross Margin: 31.16%, Operating Margin: 5.59%, Profit Margin: 3.90%

Earnings Per Share (EPS): Trailing EPS: 7.7

P/E Ratio: 15.83, indicating a relatively fair valuation.

Debt/Equity: 2.46, suggesting a moderate level of debt.

Return on Equity (ROE): 18.34%, indicating strong profitability.

Free Cash Flow: Not provided in the data.

Market Capitalization: $80.97 billion

Overall, DG's fundamentals suggest a stable company with strong profitability and moderate debt levels.

Current Market Position:

Current Price: $123.96

Recent Price Action: The stock has been trading in a range, with a recent uptick in price.

Key Support and Resistance Levels:

Support

$122.00

Resistance

$125.00

Intraday Momentum and Trends: The stock has shown a slight uptrend in the last 5 minutes of trading.

Technical Analysis:

SMA Trends:

5-day SMA: $123.25
20-day SMA: $125.87
50-day SMA: $124.42

RSI: 38.9, indicating a slightly oversold condition.

MACD: -0.13, suggesting a bearish signal.

Bollinger Bands: The stock price is near the lower band, indicating potential support.

30-day High/Low: The stock price is near the middle of its 30-day range.

Technical Indicators

RSI (14)

38.9

MACD

-0.13

50-day SMA

$124.42

True Sentiment Analysis:

Options Flow Sentiment: Balanced

Call vs Put Dollar Volume: Call: $90,348, Put: $64,248, suggesting a slight bullish bias.

Pure Directional Positioning: The balanced sentiment suggests that traders are cautious about the stock's near-term prospects.

Key Price Levels:

Support: $122.00, $120.00

Resistance: $125.00, $130.00

25-Day Price Forecast:

DG is projected for $122.00 to $128.00

The forecast is based on the current technical trends, momentum, and indicators, including the SMA trends, RSI momentum, MACD signals, and recent volatility (ATR).

Defined Risk Strategy Recommendations:

DG is projected for $122.00 to $128.00

Based on the option chain data, the following defined risk strategies are recommended:

Bull Call Spread: Buy DG 2026-10-16 122.0 C @ $4.1, Sell DG 2026-10-16 125.0 C @ $3.4
Iron Condor: Buy DG 2026-10-16 120.0 P @ $2.22, Sell DG 2026-10-16 122.0 P @ $2.85, Sell DG 2026-10-16 125.0 C @ $3.4, Buy DG 2026-10-16 130.0 C @ $1.98

Risk Factors:

Technical Weakness: The MACD signal suggests a bearish trend.
Sentiment Divergences: The balanced sentiment may indicate a lack of conviction among traders.
Volatility: The ATR value indicates moderate volatility.

Summary & Conviction Level:

Overall Bias: Neutral

Conviction Level: Medium

One-line Trade Idea: Consider a bull call spread or iron condor strategy to capitalize on the projected price range.

View DG Options Chain

Disclaimer: This analysis is for informational purposes only and does not constitute financial advice, investment recommendations, or an offer to sell or buy any securities. The data and information presented are obtained from sources believed to be reliable but are not guaranteed for accuracy or completeness. Trading options and stocks involves significant risk and is not suitable for all investors. You should consult with a qualified financial advisor before making any investment decisions. Past performance is not indicative of future results.