TRU-SENTIMENT · DeltaNeutral

DG Trading Analysis - 09/22/2026 02:58 PM — TRU-SENTIMENT

Options chain · Stock chart · Baseline chart

DG (Dollar General Corp.) at $123.83. True Sentiment Bullish, delta 40-60 call 72% / put 28%, call $62,536 vs put $24,045. RSI 38.6.

Symbol: DG
Price: $123.83
Article bias (separate from True Sentiment): bullish
Conviction: medium
Published: 2026-09-22 14:58:00 ET
Author: DeltaNeutral staff

TRUE SENTIMENT ANALYSIS (DELTA 40-60 OPTIONS)

True Sentiment Analysis (Delta 40-60 Options):

Overall Options Flow Sentiment: Bullish

Call vs Put Dollar Volume: Call dollar volume: $62,536, Put dollar volume: $24,045

Pure Directional Positioning: The sentiment suggests near-term bullish expectations.

Key Statistics: DG

$121.91 +0.00%

52-Week Range

$95.11 - $158.23

Market Cap

$80.97B

P/E (TTM)

15.83

PEG Ratio

N/A

Beta

N/A

Next Earnings

N/A

Avg Volume

$3.18M

Dividend Yield

N/A

Fundamental Snapshot

Valuation

P/E (Trailing)	15.83
P/E (Forward)	N/A
PEG Ratio	N/A
Price/Book	8.72

Profitability

EPS (Trailing)	$7.70
EPS (Forward)	N/A
ROE	18.34%
Net Margin	3.90%

Financial Health

Revenue (TTM)	$43.64B
Debt/Equity	2.46
Free Cash Flow	N/A
Rev Growth	N/A

Analyst Consensus

None

Target: $N/A

Based on None Analysts

📈 Analysis

News Headlines & Context:

Recent news headlines for Dollar General (DG) include:

DG reported Q2 earnings on August 29, 2024, with mixed results.
The company announced plans to expand its e-commerce platform.
DG faced criticism for its handling of employee benefits and wages.

These headlines may impact the stock's technical and sentiment analysis, particularly if they relate to earnings, revenue growth, or market trends.

Fundamental Analysis:

Revenue Growth: The total revenue for DG is $43.64 billion. However, the revenue growth rate (YoY and recent trends) is not provided.

Profit Margins: The gross margin is 0.31, operating margin is 0.06, and profit margin is 0.04.

Earnings Per Share (EPS): The trailing EPS is 7.7.

P/E Ratio and Valuation: The trailing P/E ratio is 15.83. The PEG ratio is not provided.

Key Fundamental Strengths or Concerns:

Debt-to-Equity ratio: 2.46
Return on Equity (ROE): 0.18
Operating Cash Flow: $3.32 billion

Analyst Consensus and Target Price: The target mean price is not provided.

Current Market Position:

Current Price: $123.83

Recent Price Action: The stock has seen a recent price range of $122.47 to $125.03.

Key Support and Resistance Levels:

Support: $122.47
Resistance: $125.03

Intraday Momentum and Trends: The intraday momentum is neutral, with a slight upward trend.

Technical Analysis:

SMA Trends:

5-day SMA: $123.22
20-day SMA: $125.87
50-day SMA: $124.41

RSI Interpretation: The RSI (14) is 38.64, indicating a neutral momentum.

MACD Signals: The MACD is -0.14, with a bullish signal.

Bollinger Bands: The middle band is $125.87, with an upper band of $132.71 and a lower band of $119.02.

30-day High/Low: The 30-day high is $134.12, and the 30-day low is $117.51.

True Sentiment Analysis (Delta 40-60 Options):

Overall Options Flow Sentiment: Bullish

Call vs Put Dollar Volume: Call dollar volume: $62,536, Put dollar volume: $24,045

Pure Directional Positioning: The sentiment suggests near-term bullish expectations.

Key Price Levels:

Support: $122.47

Resistance: $125.03

Entry: $123.83

25-Day Price Forecast:

DG is projected for $122.50 to $128.50

Rationale: Based on current SMA trends, RSI momentum, MACD signals, and recent volatility (ATR), the stock is expected to trade within a narrow range.

Defined Risk Strategy Recommendations:

Strategy 1: Bull Call Spread

Buy $125 call, Sell $130 call
Expiration: 2026-10-16

Strategy 2: Bear Put Spread

Buy $120 put, Sell $115 put
Expiration: 2026-10-16

Strategy 3: Iron Condor

Buy $115 put, Sell $120 put, Buy $130 call, Sell $135 call
Expiration: 2026-10-16

Risk Factors:

Technical warning signs or weaknesses: RSI neutral momentum
Sentiment divergences from price action: Bullish options flow vs neutral technicals
Volatility and ATR considerations: Recent volatility may impact trading strategies

Summary & Conviction Level:

Overall Bias: Bullish

Conviction Level: Medium

One-line Trade Idea: Consider a bull call spread or iron condor strategy

View DG Options Chain

Disclaimer: This analysis is for informational purposes only and does not constitute financial advice, investment recommendations, or an offer to sell or buy any securities. The data and information presented are obtained from sources believed to be reliable but are not guaranteed for accuracy or completeness. Trading options and stocks involves significant risk and is not suitable for all investors. You should consult with a qualified financial advisor before making any investment decisions. Past performance is not indicative of future results.