TRU-SENTIMENT · DeltaNeutral
DG Trading Analysis - 09/21/2026 01:22 PM — TRU-SENTIMENT
Options chain · Stock chart · Baseline chart
DG (Dollar General Corp.) at $123.43. True Sentiment Bullish, delta 40-60 call 81% / put 19%, call $68,196 vs put $16,189. RSI 45.2.
- Symbol
- DG
- Price
- $123.43
- Article bias (separate from True Sentiment)
- bullish
- Conviction
- medium
- Published
- 2026-09-21 13:22:00 ET
- Author
- DeltaNeutral staff
TRUE SENTIMENT ANALYSIS (DELTA 40-60 OPTIONS)
True Sentiment Analysis (Delta 40-60 Options):Overall Options Flow Sentiment: The sentiment is bullish, with a call dollar volume of $68196.0 and a put dollar volume of $16189.0.
Call vs Put Dollar Volume Analysis: The call percentage is 80.8%, indicating strong bullish conviction.
Pure Directional Positioning: The pure directional positioning suggests near-term bullish expectations.
No notable divergences between technical and sentiment are observed.
Key Statistics: DG
Fundamental Snapshot
Valuation
| P/E (Trailing) | 15.92 |
| P/E (Forward) | N/A |
| PEG Ratio | N/A |
| Price/Book | 8.75 |
Profitability
| EPS (Trailing) | $7.69 |
| EPS (Forward) | N/A |
| ROE | 18.34% |
| Net Margin | 3.90% |
Financial Health
| Revenue (TTM) | $43.64B |
| Debt/Equity | 2.46 |
| Free Cash Flow | N/A |
| Rev Growth | N/A |
Analyst Consensus
📈 Analysis
News Headlines & Context:
Recent news headlines for Dollar General (DG) include:
- DG announces a $1 billion stock buyback program, signaling confidence in its financials.
- The company reports mixed quarterly results, with earnings beating expectations but revenue growth slowing.
- DG faces increased competition from discount retailers, potentially impacting its market share.
These headlines may impact the stock's technical and sentiment analysis, particularly the buyback program which could be seen as a bullish signal, while the slowing revenue growth and increased competition might be bearish factors.
Fundamental Analysis:
Revenue Growth: The total revenue for DG is $43.64 billion. However, the revenue growth rate (YoY and recent trends) is not provided in the data.
Profit Margins: The gross margin is 0.31, operating margin is 0.06, and profit margin is 0.04.
Earnings Per Share (EPS): The trailing EPS is $7.69, and the forward EPS is not provided.
P/E Ratio & Valuation: The trailing P/E ratio is 15.92, and the PEG ratio is not provided.
Key Fundamental Strengths/Concerns: The debt-to-equity ratio is 2.46, indicating high leverage. The return on equity (ROE) is 0.18, suggesting decent profitability. The operating cash flow is $3.32 billion.
Analyst Consensus & Target Price: Not provided in the data.
Fundamentals show a mixed picture, with decent profitability but high leverage and unclear revenue growth trends.
Current Market Position:
Current Price & Recent Price Action: The current price is $123.38. Recent price action shows a slight increase.
Key Support & Resistance Levels: Not directly provided, but technical indicators suggest key levels.
Intraday Momentum & Trends: The last 5-minute bars show a stable price around $123.40.
Technical Analysis:
SMA Trends: The 5-day SMA is $123.69, the 20-day SMA is $126.02, and the 50-day SMA is $124.43. The price is currently below the 5-day and 20-day SMAs.
RSI Interpretation: The RSI (14) is 45.17, indicating neutral momentum.
MACD Signals: The MACD is 0.04, with a bullish signal.
Bollinger Bands: The middle band is $126.02, the upper band is $132.65, and the lower band is $119.38. The price is currently below the middle band.
30-day High/Low: The 30-day high is $134.12, and the low is $117.51. The price is currently near the middle of the range.
Technical Indicators
True Sentiment Analysis (Delta 40-60 Options):
Overall Options Flow Sentiment: The sentiment is bullish, with a call dollar volume of $68196.0 and a put dollar volume of $16189.0.
Call vs Put Dollar Volume Analysis: The call percentage is 80.8%, indicating strong bullish conviction.
Pure Directional Positioning: The pure directional positioning suggests near-term bullish expectations.
No notable divergences between technical and sentiment are observed.
Key Price Levels (observational only):
25-Day Price Forecast:
DG is projected for $120.00 to $130.00 based on current technical trends, momentum, and indicators.
The projection considers the current SMA trends, RSI momentum, MACD signals, and recent volatility (ATR).
Support and resistance levels may act as barriers or targets within this range.
Defined Risk Strategy Recommendations:
DG is projected for $120.00 to $130.00.
Based on the option chain data, the top 3 recommended strategies are:
- Bull Call Spread: Buy DG 2026-10-16 120.0 C @ $5.75, Sell DG 2026-10-16 125.0 C @ $3.3. Risk/Reward: 1:2.5
- Iron Condor: Sell DG 2026-10-16 120.0 P @ $2.72, Buy DG 2026-10-16 115.0 P @ $1.28, Sell DG 2026-10-16 125.0 C @ $3.3, Buy DG 2026-10-16 130.0 C @ $1.6. Risk/Reward: 1:1.5
- Protective Put: Buy DG 2026-10-16 120.0 P @ $2.72. Risk/Reward: Defined by underlying movement
Risk Factors:
- Technical warning signs or weaknesses: RSI near neutral, potential for trend reversal.
- Sentiment divergences from price action: Options sentiment is bullish, but technicals show no clear direction.
- Volatility and ATR considerations: Recent volatility may impact strategy performance.
Summary & Conviction Level:
Overall Bias: Bullish
Conviction Level: Medium
One-line Trade Idea: DG shows bullish momentum with strong institutional buying.
View DG Options Chain
Trading Recommendation
- Enter near $123.38 support zone
- Target $130.00 (5% upside)
- Stop loss at $119.38 (3.2% risk)
- Risk/Reward ratio: 1.5:1